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Urgency or threats are commonly used tactics in phishing attempts to manipulate individuals into reacting quickly without thinking critically. Phishing attacks often create a sense of panic or pressure, urging a recipient to take immediate action, such as clicking on a link or providing sensitive information. By invoking fear or a sense of urgency, attackers hope to distract users from their usual scrutiny of the communication.

In contrast, personalized content, clear sender information, and professional formatting can sometimes make an email or message seem legitimate. However, these factors alone do not necessarily indicate a phishing attempt, as attackers have become increasingly sophisticated in their methods. They often employ personalized elements to make their attacks more convincing, and they may also mimic legitimate company branding to enhance the appearance of their communications.